The AFL is to roll advertising for the AFL’s digital platform, after it was found to be running ads for advertisers that are no longer on the platform.
The move will see the AFL roll out a new digital platform that will include an ad-based product, with AFL CEO Andrew Demetriou telling ABC’s RN Breakfast the platform will allow for an even wider range of advertisers to use the platform and provide more targeted content to the audience.
Demetrioun said the AFL would roll out the new platform over the next year to ensure it was ready for the next AFL season, but said the roll out would depend on the level of competition.
The AFL has been embroiled in a legal dispute with the Australian Taxation Office over its advertising policies.
In May, the AFL issued a statement claiming the department had issued the same response to other major sporting organisations, such as the NRL, as to whether its advertising policy was legal.
Demetrisou said the new digital service would help with the transition to a new platform that would be ready for next season.
“The AFL is committed to delivering the most effective and cost-effective digital platform for the Australian market and is determined to make the best possible digital platform available to the AFL, its fans and the fans of the game across Australia,” he said.
With AFP data for this article, you can access the latest AFL statistics from the 2018 season here.