With the arrival of the Indian summer season, the number of bloggers has risen to an all-time high, according to a new study by the social analytics company Axios.
In 2016, the first year of the Prime Minister Narendra Modi government, there were 4,058,000 blog posts written in India, a 7 percent rise over 2015, the report said.
The number of online blogs grew from 6,700 in 2015 to 7,500 in 2016.
The rise is not a sudden one.
Blogging has been a part of Indian culture since at least 2000.
And despite the Prime Ministers insistence that he wants a digital India, Indian media is still dominated by traditional print media.
In fact, the country is a net contributor to print media, contributing an average of 9.4 percent of the global media market, according the Stockholm International Peace Research Institute.
The study looked at nearly a thousand online blogs published in 2016 and found that a majority of them focused on food.
Only a handful of blogs focused on agriculture or other related topics.
The largest share of blogs were written in Hindi.
Indian bloggers often write about their personal experiences with food, often in a blog about how to make a meal or share a recipe.
They also discuss health and lifestyle.
A few blogs even discuss health issues like obesity, diabetes and depression.
The number of blog posts in Hindi increased from 3,636 in 2015, to 4,067 in 2016, said a spokesperson for the digital agency Dainik Bhaskar.
In its 2016 report, the government said that more than half of all India’s 8.2 billion people have access to online platforms, which are accessed by more than 7 billion people.
It also noted that Indian bloggers have an average monthly readership of 5.4 million.