How to advertise online in the UK

The first step in any new marketing strategy is to understand your target market and what they need.In this article, we’re going to outline the most common and effective advertising strategies, and how to create a campaign that meets your target’s needs.A campaign that delivers results is an effective marketing tool, but it doesn’t have […]

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Samsung ad campaign poster for ‘Lionheart’ in Japan: ‘We’re not looking for the ‘good kid’ but rather a good doctor’

In an advertisement in Japan for the blockbuster movie Lionheart, the Japanese company said the title character was a medical doctor and that he had to be “not only good at the job, but also a good kid”.The advertisement, which was uploaded on the company’s official social media accounts on Monday, appeared to have been […]

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How to get your brand on the cover of The Wall Street Journal

By John CassidyThe Wall Street Journals on Tuesday ran a story about the crickets ad campaign that helped win the World Series. But that’s not what the story is about. Instead, the story is about how to get the Wall Street Journals cover of the Janes’ The Wall, which is a franchise owned by The Wallstreet Journal.The Wall Street Journal is a corporate reporter, and the article was written by David Wessel of The Washington Post. Wessel writes […]

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How to make a buck off the internet

Post-war advertising has become an industry dominated by Facebook and Twitter, and the online market for it is expected to reach $11.3 billion in 2018, according to research firm Gartner.As such, it is becoming a lucrative, if lucrative, sector for marketers, who are being urged to invest in online advertising.“There’s no doubt that the internet […]

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How to get kids excited about sports in 2018

Advertisers need to make sure kids are excited about all the different types of sports they can play and that they are connected to a range of sports programs, said the head of sports marketing at the marketing company Gelsish. “We’ve always had kids interested in sports, but we have to make that connection with them,” […]

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