The Times Square ad campaign for Samsung will begin this week, featuring ads from the company’s new “Titanic” tablet and a “post ads” banner.
The ads will run throughout the city in a staggered fashion starting Thursday, with Times Square getting its first one by 10 a.m. and then extending to the next three hours.
The TimesSquare ad campaign is part of Samsung’s overall marketing push, which includes a new ad campaign that will run on the streets of Los Angeles, Seattle, New York City and Washington, D.C. The company says it will roll out a second ad campaign in New York on Wednesday, the first of its kind in the U.S. Samsung has been pushing its tablets and smartphones as part of a larger strategy to reach millennials, and the company says the Titanic tablet has become a hit among the younger generation.
“The latest wave of tablet advertising is the best in terms of both consumer engagement and brand awareness, as well as a strong advertising foundation, according to Samsung,” a company statement says.
The ad campaign includes an interactive video featuring some of the best models from the new “titanics” lineup.
One of the models featured in the video is a 20-something model named Kate, who is seen sitting on the floor of a Times Square subway station wearing a “Titanium” phone and reading a paper with a red heart on it.
Kate, whose last name was not released, says she loves her new Titanic.
“I love it,” she says in the ad.
“It’s just so much smaller than my old Galaxy S5s, and it’s so much faster, and I feel like I can do more with it.”
The new Titanics are Samsung’s latest attempt to attract more young people, who are starting to embrace tablets for more than just productivity.
In April, the company said it had sold 1.8 million of the new tablet in the first five months of this year.
The tablet also has become one of the most popular devices for the young in Japan.
In March, Samsung said it was spending $1 billion on its Titanic smartphone line, which is meant to be the best Android device ever.
A week later, Samsung announced the new Titan series, which it said is expected to be available in the second half of the year.