How to make a fake Twitter post about a new movie

In an early October, Twitter was under fire for running a mockup of a new Star Wars movie poster.That photo was later shared with thousands of followers as an advertisement for a McDonalds ad.It was a fun stunt, but a prank that ended up costing McDonalds thousands of dollars in advertising and promotion.The photo was […]

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What’s the secret to the best subway ads?

The best subway advertising has to be something you can imagine happening.And for some, it might just be the subway.It’s the key to creating the most compelling and engaging subway ads, says Mark Williams, founder and chief executive officer of marketing agency, CAA.The key is to create a unique image that can be understood by […]

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