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Samsung advertises on Times Square

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The Times Square ad campaign for Samsung will begin this week, featuring ads from the company’s new “Titanic” tablet and a “post ads” banner.The ads will run throughout the city in a staggered fashion starting Thursday, with Times Square getting its first one by 10 a.m. and then extending to the next three hours.The TimesSquare […]

What is the Samsung ad buying strategy?

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Samsung has not been able to break into the US market as quickly as its rivals but is now looking to get into other markets where the company has an advantage, according to an analyst.The company is spending $1.6 billion on ads in New York, the second largest market for Samsung, and $2.3 billion in […]