The best subway advertising has to be something you can imagine happening.
And for some, it might just be the subway.
It’s the key to creating the most compelling and engaging subway ads, says Mark Williams, founder and chief executive officer of marketing agency, CAA.
The key is to create a unique image that can be understood by a viewer of a subway station.
“What we’re looking for is the right type of image that you can make your subway advertising look like,” he says.
“You can also use a street, a city, a place. “
The only difference is the message.””
You can also use a street, a city, a place.
The only difference is the message.”
The key to successful subway ads is to have the right combination of elements that connect the viewer to the ad.
“It’s about connecting the viewer with the ad, so the right mix of elements is important,” says Williams.
“We’re talking about visuals that have an impact on people’s lives, so they can understand it and respond.”
The subway ad is a complex topic.
Some subway ad designers like to make the viewer feel like they’re looking through a glass window into a subway, he says, while others prefer to go straight to the actual image of the subway station and not just the viewfinder.
“The subway has been around for almost 500 years.
There are many ways to convey that,” says Rob Bell, marketing and business development manager at ad agency, The Cone.”
You could put something like a subway sign up at the top of a building, but you don’t want to use a subway that’s very high up on the side of the building because the viewer might get confused by it and think that the subway is underground.”
So, you need to build a really good subway sign that can convey the message, and then you can have a look around the subway and see what the subway looks like from different angles.
Then, if the subway has a street or city on it, you want to put a city sign on the outside of the train station, and if there’s a bus stop at the end of the line, you put a busstop sign on that side of it.””
That way, the viewer can get a feel for how big the billboard is.”
“Then, if the subway has a street or city on it, you want to put a city sign on the outside of the train station, and if there’s a bus stop at the end of the line, you put a busstop sign on that side of it.”
What’s more, the best advertisements have to look like they are happening at a specific location, says Bell.
“This is really important.”
He adds that a good subway ad should look like the train is actually passing by a subway train station.
“It should feel like it’s a subway stop, but the train’s actually going through the station.
So it’s not just one stop, it’s really three stops.”
To achieve this, subway ad producers look to have a clear idea of where the train will stop at different points in the station, explains Williams.
The subway station is also a good location for a subway ad, because it will be in the exact location where the viewer is looking at the subway, explains Bell.
“A good subway station has to look familiar to the viewer, so if it’s at a station on the same level as a bus station, the train stops at the same station.”
For an effective subway ad campaign, the designer should have a good idea of what the viewer will see on the subway before it starts running, he explains.
“To create a good train station in a subway is so important, because if it doesn’t work, it will lose people’s attention.”
To create an effective station ad, you have to be able to make your audience feel like the subway isn’t just a train, says Williams, but also a bus or a bus and bus stop.
“A good station ad is the same for all modes, whether it’s subway, bus, bus stop or any other mode,” he adds.
You should have the same image for all of them, says James Flanders, marketing director at advertising agency, WPP.
“As far as station ads go, I would say the subway works best for a station.
It really does feel like a station, because there are all these different angles of view.””
I think the best stations for station ads are ones where you have a lot of space, where there are lots of trains and buses, and that’s when people will get really excited.”
You should be able give your audience a sense of what they are seeing on the train before the train starts running.
“When you give people the sense that they are riding the train, then they will feel a sense that it’s coming.”