A new ad for “Woozy” toys that makes its debut on ABC’s “The View” tonight has a surprising connection to the company that makes the iconic cereal.

The ad, titled “WOOZALE” and produced by a production company called Woozled, appears to be a parody of the cereal company.

It features a man holding a cup of WOOZLES cereal in a “Woolie” shirt.

The shirt is accompanied by the caption, “Woooo, woozy.”

The cereal company is also seen on the screen.

The cartoon’s theme song, titled, “My Best Friend’s Booze,” is performed by the Foo Fighters.